How to keep kickass women in tech - take a lesson from snowboarding

What’s the point of hiring kickass women if you don’t have an environment that supports their growth and desire to stay with your company? This talk provides some concrete ideas on how security and software companies should look outside the tech industry and adopt successful initiatives to increase the participation of women in tech. We talk a mean talk about cultural fit, and then fail to look at industries based on culture that have tackled gender inequality and won. Burton Snowboards started the Women’s Leadership Initiative which has seen the leadership team grow from 10% female to over 40% in the last 10 years. Nearly everything they do as a company is transferable to the tech industry, so come and see what works for you.